Experimental behavioral sciences study people's experiences and behaviors of just about all major social issues: from poverty to sustainability, polarization, trust and inequality. I think it's important that the knowledge we gain from this is also used to solve social issues - for example, by governments and civil society organizations. At the Knowledge Center, I am committed to helping make that translation.
Better understanding of why people do what they do - in the context of our society - is necessary to meet today's societal challenges.